Writing of web content
Production of targeted content according to the expectations of Internet users
Choice of relevant keywords
Structure your texts efficiently
Tags, titles and subtitles
Introducing your main keywords
Meta titles and meta descriptions
Animated infographics for more impact.
Images, infographics and videos
Content for social media.
NATURAL REFERENCING STRATEGY
How to set up a semantic cocoon?
Semantic cocoons are much more than just a series of Internet pages linked by internal links. It is an architecture of pages linked by a specific internal mesh. To be operational, the content of the semantic cocoon must present a similar semantic universe. To make a success of a semantic cocoon, it is necessary to define the persona, to analyze the keywords, to carry out the mindmap… The planet-car.fr site profits from a well thought cocoon.
The user experience at the heart of your designs
To avoid having to spend a real fortune during a website redesign, it is essential to make the user experience a central element of your website. To do this, work on the UX Design by taking into account the needs of users.
Find the ideal graphic designer!
To find the right graphic designer, it is not enough to consult dozens of portfolios. Start by thinking about what you really need. This way, it will be easier for you to find the right professional for your project. To entrust the creation of logos to a graphic designer, write a draft brief on paper.
Depending on your ambitions, you can hire an illustrator, a motion designer, a web designer, a UX designer… You can determine the quality of a graphic designer’s services by consulting their portfolios. The previews of his past assignments give you an idea of the type of work he has already done. The design of the otravaux.fr website is an example of a project realized by a graphic designer.
Technical design of a site
To design a website, it is necessary to determine the target audience and the objectives of the web portal. These elements are very important to impact the content, navigation, pages and functionalities of the website. The creation of a site also involves the development of the best strategies, a complementary structure to the SEO strategy. It is also important to determine the autonomy, frequency and type of updates desired.
SEO and Webmarketing
DEPLOY A REFERENCING STRATEGY
Webmarketing plays a key role in a company’s SEO strategy. Call on a web marketer to generate leads, build customer loyalty, boost traffic or transform sales. By activating several levers, Web marketing allows its clients to achieve sales or awareness objectives.
Cost per click
Search Engine Optimization (SEA)
Creation of aesthetic and efficient websites
Digital marketing campaigns on your social networks
From your Twitter account, you can manage and view your advertising campaigns.
To advertise, share content-rich posts on LinkedIn.
To promote your brand on Instagram, incorporate hashtags into your posts.
HTML integration is the coding of a graphic file into content that can be interpreted by an email or a web browser. The HTML/CSS transformation allows to have a quality rendering whatever the support. It optimizes the speed of the page and its accessibility.